Lai Yi Fang released the strategy of fresh snack food brand, Wang Yibo became the new spokesperson

Lai Yi Fang released the strategy of fresh snack food brand, Wang Yibo became the new spokesperson
On May 18th, the online conference of antiques in Yifen, officially released the strategy of fresh snacks.It is said that in the future, five major standards will be used to ensure the freshness of raw materials, freshness in technology, freshness in packaging, freshness in production and sales, and delivery of freshness.In addition, Lai Yifen also announced that idol artist Wang Yibo spokesperson for this new brand.Lai Yifen co-founder and chairman Shi Yonglei officially released the Fresh Snacks brand strategy.Shi Yonglei said that in view of the market’s health and nutrition consumption upgrade needs, Lai Yifen uses the “fresh” core as the brand strategy upgrade support point, and uses five major standards to build “fresh snacks” as a systematic project to output good products and upgradeBrand Value.Shi Yonglei said that the fresh taste of the system, the central kitchen-style supply, is the definition of fresh snacks.Through constant product standards and efficient logistics distribution, to ensure that each package of products is fresh and healthy, consistent quality and long-lasting taste.The five major standards of Laiyifen include excellent raw materials, technical preservation, packaging freshness, production and marketing competition, fresh delivery, and locking the freshness and nutritional value of the raw materials from five dimensions, taking into account health and meal replacement functions.The healthy life advocated by Lai Yi Fen also conforms to the current trend of snack consumption among the younger generation.According to the “White Paper on 2020 China Fresh Snacks” released by Eo think tank, 85% of the younger generation of consumers are more fresh and healthy when buying snacks.More than 60% of consumers in China often check the food ingredient list.Laiyifen’s fresh snack strategy upgrade this time to meet the younger generation’s demand for “fresh” snacks in advance, so that the snacks are both delicious and delicious, but also nutritious and healthy.At the press conference, Lai Yi Fen also released a brand-new “fresh” standard design. Future store concept films and concept product fresh snack gift boxes were also unveiled.Sauna, Ye Wang Wang Ziyang Picture source Image courtesy editor Zhu Fenglan proofreading Chen Diyan