COSTA coffee family in the Chinese market layout ready-to-drink coffee

COSTA coffee family in the Chinese market layout ready-to-drink coffee
On March 23, Sauna and Yeewang learned that the coffee brand COSTA, which was acquired by Coca-Cola last year, will launch its first-ever ready-to-drink coffee in China at the end of this month, marking the beginning of the layout of the Chinese ready-to-drink coffee market.Following the launch of ready-to-drink coffee in the UK, where the brand originated, in June last year, COSTA has customized a new series of ready-to-drink products specifically for the Chinese market.It is understood that the two new products of the British classic series that COSTA will launch are pure American and alcohol latte. This series of products uses the same Mocha Italian coffee beans from the COSTA coffee store, and has customized low sugar and low formaldehyde formulas.Strive to restore the classic flavor of freshly brewed coffee in stores while providing consumers with convenient and diverse consumption options.The series took the lead in landing in some potential markets in China from the beginning of March to the beginning of March to achieve product promotion and gradual penetration.As the largest coffee chain brand in the UK, COSTA has more than 4,000 stores in 30 countries and regions around the world.In 2006, Ka Shijia Coffee entered the domestic market and established Shanghai Nanjing East Road Store, which currently has more than 500 stores in China.Absolutely, the Chinese coffee market continues to heat up, among which, the growth rate of ready-to-drink coffee is accelerating.”China is our important international growth market, and we hope to provide consumers with better quality coffee that better suits their tastes.This launch of China’s exclusive ready-to-drink coffee is one of our many innovative attempts.Considering the busy lifestyle and consumption needs of modern consumers, we aim at the ready-to-drink coffee market and actively expand this category to meet the convenience needs of consumers in fast-paced life with high-quality instant-drink coffee, while competing for COSTAThe growing coffee market has brought new growth points.”Costa Chief Operating Officer Shakir Moin said.Sauna, Ye Wang Wang Ziyang Photo source Image courtesy editor Li Yan proofreading Liu Baoqing