JD Retail adjusts its business structure and newly established Dashangchao Omni-channel Business Group

JD Retail adjusts its business structure and newly established Dashangchao Omni-channel Business Group
On April 29th, the reporter was informed that JD Retail has recently made a new round of adjustments to its business structure. Among them, the big fast-moving consumer business group that was once split has “returned”, and the newly established Dashangchao omni-channel business group, the original consumer goods businessHead of Department Feng Yi will be in charge of this business group.It is understood that the Dashangchao omni-channel business group has integrated the new channel business unit, 7Fresh and No. 1 store and other departments, including the consumer goods business unit that was moved to the 3C electronics and consumer goods retail business group last year.This adjustment may be related to JD Retail’s promotion of the omnichannel strategy.At the Jingdong Retail Commendation Conference in January this year, Xu Lei, CEO of Jingdong Retail stated that the core elements of the omnichannel are supply chain management, digital operations and integrated marketing capabilities. The company hopes to transform these three capabilities into various scenarios., To achieve the unity of goods and people, so as to achieve further optimization of cost, efficiency and user experience.In addition, since Xin Lijun, the former head of the life service business group, took the position of chief executive officer of JD.com last year, Yao Yanzhong, head of the communications business unit of the 3C and consumer products business group, will be transferred to the life service business group.Sauna, Night Net Editor Lu Caifu Yue Caizhou proofreading Li Ming